Not so bad, considering it took me all of 30 seconds. Okay, hotel bedspreads are… sticky… contain many bacteria… ahh, would it be possible to design a pen that is thermo sensitive, so it changes colors where I touch it? Yes, that could actually be nice: An all black pen that becomes yellow on the touching points of fingers/hands. Say, I have to design a pen, and instead of looking at all other pens and thinking about how pens are used and who my target audience is, etc., I start thinking about pens using… (this is me now looking around the hotel room for a random object)… bed spreads. The process I’ve been using most often has been described by Maltese philosopher Edward DeBono, who suggests starting to think about an idea for a particular project by taking a random object as a point of departure. What is your typical process? That is, how do you develop an idea? How important is collaboration in your process? Art Direction and Design: Sagmeister & Walsh. We took the vibrant nature of the brand and presented it in campaigns that were printed in newspapers, magazines, and billboards throughout Lebanon. More work for Aizone, a luxury department store in the Middle East.
Sagmeister has done four TED talks, has written several books, and is a dedicated educator whose work has been exhibited world-wide. But his client list is more diverse than that and includes the Guggenheim Museum, HBO, and Levis. He is known for his work in the music industry, and has worked for the Rolling Stones, The Talking Heads, Lou Reed, Jay Z, Aerosmith, and Pat Metheny. His studio, Sagmeister & Walsh, is a NYC-based design firm that creates identities, commercials, websites, apps, films, books, and objects for clients, audiences, and themselves.
Stefan Sagmeister was born in Austria and currently lives and works in New York. He will on occasion use a human canvas-whether himself or others-with striking results. He takes type and fashions solutions that are visually dynamic expressions, above and beyond the actual meaning of the words. Sagmeister makes type come alive-sometimes almost literally. Mention his name to any graphic designer and chances are you will get enthusiastic words of admiration and respect… and with good reason! This award-winning designer has created some of the boldest, most innovative, most engaging work around, especially his type and handwriting-inspired solutions. Stefan Sagmeister is one of the most imaginative and original creative thinkers around today.
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